When cosmetics manufacturers think of regulatory requirements, their focus is likely on the ingredients and raw materials that go into a formula, and less so on the product's packaging. But with the market's growing interest in sustainability and transparency, cosmetics companies must also consider how to deliver products that are safe, effective, and environmentally friendly, both inside and out.

Since the early 1990s, cosmetics manufacturers marketing to eco-conscious consumers have been able to look to the FDA’s “Green Guides”. The guides provide general principles that apply to all environmental marketing claims, guidance on how consumers are likely to interpret claims, and how to substantiate claims to avoid misleading consumers.

But now it is not just consumers and niche brands who are driving the need for sustainable packaging.

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